Lula won (whew!). Luiz Inácio Lula da Silva defeated Flávio Bolsonaro, son of the former far-right president, by 51.79% to 48.21% of the valid votes. It was the third closest presidential election since the return of democracy in 1989, surpassed only by the narrow victories of Lula himself in 2022 and Dilma Rousseff in 2014. It was also a historic reversal. For the first time since 1989, the candidate who finished second in the first round won the runoff. The victory is a relief for Brazilian democracy. But the fact that he came from behind, and that polls showed a dead heat until the very end, should be concerning.
The remarkable mobilization between the two rounds certainly mattered. The enormous street demonstrations, led in many cases by students and social movements, helped change the political atmosphere. So did the extraordinary social media campaign organized by André Janones, whose Exército do Lula on WhatsApp attracted more than ten million followers. The left demonstrated that it could challenge the far right in the digital arena, and the decline in abstention between rounds suggests that mobilization was critical to the result. These were central elements of Lula's comeback. But they do not explain why the election was so close in the first place. As I argued before the runoff, the fundamental problem was the economy.
Presidential elections are, to a considerable extent, referendums on the incumbent's economic performance. This is the central insight of Ray Fair's well-known econometric model of American presidential elections (more recent forecasts here, but for the house elections). Economic growth, inflation and periods of particularly strong expansion help explain the incumbent party's share of the vote. When the economy is doing particularly well, reelection is highly likely (think Clinton in 1996). When the economy collapses, or inflation is high, incumbents are usually defeated (Hoover in 1932, and Carter in 1980 would be the classic examples). The interesting cases are those in between, when economic performance is neither disastrous nor truly great, and the election can go either way (like Kamala in 2024). Fair's model is estimated for the United States, but the underlying political logic is relevant elsewhere.
That, I would argue, is precisely what happened in Brazil. Lula's third administration improved economic conditions. Employment recovered, the minimum wage increased, social programs were restored, and income tax relief benefited lower income households. Yet the recovery was not vigorous and, even worse, the economy was decelerating in the last year. GDP grew by 2.3% in 2025, and growth over the four quarters ending in the second quarter of 2026 slowed to 1.9%. Brazil was not in a recession, but neither was it experiencing the sustained prosperity associated with Lula's earlier administrations.
The central problem was the renewed commitment to fiscal orthodoxy. Fernando Haddad's fiscal framework, although less restrictive than the previous spending ceiling, continued to constrain the expansion of social expenditure and public investment. The government's determination to reassure financial markets limited its ability to accelerate growth and improve the material conditions of its electoral base. The fights within the PT's coalition about fiscal policy, that I discussed at the beginning of his third term, mattered.
The contrast with Lula's first two terms is instructive. Rising real minimum wages, expanding social transfers and public investment helped sustain growth, employment and the PT's popular support. Conversely, even Jair Bolsonaro understood the importance of putting money in people's pockets. His 50% increase in Auxílio Brasil (the changed name of Bolsa Família during his government) payments in 2022 almost secured his reelection despite the disastrous record of his administration.
The point is not that campaigns, political organization or the defense of democracy are unimportant. Lula's comeback demonstrates exactly the opposite. The mobilization on the streets and online was crucial in an election that could have gone either way. But political mobilization is not a substitute for economic transformation. Better communication can help defend a government's achievements, but it cannot compensate indefinitely for their limitations.
Lula's victory has prevented the return of a political movement that openly challenged democratic institutions after its previous defeat. That is enormously important. Yet another close election, after the equally narrow result in 2022, suggests that appeals to democracy alone cannot guarantee the durability of a progressive coalition.
I hope Lula and the PT (in particular, since Lula, a once in a generation political figure, will not be around any more in 2030) have learned the lesson. The next administration should vigorously expand social expenditures and public investment, pursue sustained increases in the real minimum wage, and substantially raise social transfers.* These are not simply electoral instruments. They are the foundations of a more prosperous and equitable economy, and ultimately of a stronger democracy. Fiscal policy should serve those objectives rather than subordinate them to the demands of financial markets.
Lula has won his last election. The task now is to make sure that the next one need not be so close. It's the economy, Lula!
* I'm happy to have a conversation with those that think that there is no "fiscal space" to do that.

