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Global Brands

I'm not sure the value of global brands should be taken too seriously, as compared to other more tangible assets. At any rate, for what is worth, below is the change in the list of Interbrand's Top 10 most valued brands between 2005 and 2016.
Two auto companies left (unless you count Google). Nokia is gone, and Apple and Samsung (for now) are there. Also, no Marlboro, which is not a surprise, or McDonald's. In 2005, Apple was 41, Google 28, and Amazon 68. And Amazon is the fastest growing (in the Top 10 list, overall is Facebook).

Comments

  1. Yes brands are rent seeking profits from dumb consumers but also a gurranttee of quality ie coke vs. Private label cola. Amazon is seeking to compete away the quality premium with its private label strategy.

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